Car's "Sinification" and "Going to China"

Recently, Xida’s “going to China” in Beijing Normal University has become a hot topic. Everyone is paying attention to the Chinese cultural heritage in the field of education reform. In fact, “Chinese-style” has become a hot topic in the industry for many years. It just changed its name to “indigenization,” and at present, the “sinicization” of the auto industry is really a big mistake. A blind man makes it the attention of the whole society. The “Chineseization” explored by the author here refers to the characteristic modification or development of the joint-venture vehicle enterprises in response to the Chinese market. They are discussed in terms of positive and negative aspects respectively, and talk about “Chineseization” and “going to China”.

The most famous "Sinocratization" in the automotive industry requires a few cars to be lengthened. As the current "sacred car," Volkswagen is both the originator of domestically-produced cars and the biggest promoter of the "broadcast" of extended models. As early as 1995, Shanghai Volkswagen had lengthened the Brazilian version of Quantum by 108mm, its length and width were respectively 4680mm × 1700mm × 1423mm, wheelbase reached 2656mm, and named Santana 2000 to the Chinese market. Even when domestic cars are generally stretched, Santana's body size was comparable to that of other compact cars. Of course, the growth of Santana has been generally welcomed by the market. Today, its large size is still an important factor for Chinese consumers to pay. Maybe it was tasted a long sweetness and touched the Chinese people's preference for large space. In 1999, when the Audi A6 was made in China, the public extended it by 90mm longer than the European version. The lengthening and sales of Audi have led to luxury cars such as BMW and Mercedes-Benz to follow suit, which has finally led to a longer time to be considered when all foreign models are manufactured in China. As a result, the “L” on the butt almost became the biggest difference between cars in China’s roads and cars in other parts of the world. Afterwards, luxury interiors such as leather seats and large-screen navigation became another major direction for joint venture brands to please Chinese consumers. Up to now, the Chinese market has won the championship of global automobile sales for six consecutive years, and is likely to monopolize the sales championship for a long time. The “Sinification” such as the extension of the wheelbase and the improvement of interiors is already a small case. Long Yi and Forrei Vehicles developed specifically for the Chinese market have also become new trends. This kind of modification or development has caused dissatisfaction among some consumers who are slightly paranoid about the prototype vehicle. However, it generally satisfies the needs of Chinese consumers and achieves a win-win situation for car companies and consumers. It is commendable.

There are two sides to everything and there are sunny places. There must be shadows. There is a good side to the "Chinese-style" modification and development of the Chinese auto market. There are also many things that are indignant. The most disgusting one is the deduction of models for the Chinese market. Now, it is unclear who is the originator of the reduction in domestic autos, but the deduction seems to have become a common problem for joint ventures.

Here, we should first of all make clear the difference between the reduction and the distribution. Many car owners feel that their car has such a configuration in foreign countries, but its own car does not, very angry. In fact, some configurations such as automatic parking, navigation, and visual systems are optional in foreign countries. However, due to the different characteristics of the Chinese market and foreign markets, manufacturers do not offer optional options in the Chinese market. Those so-called "reductions" should be "comprising" and understandable. Moreover, if car companies follow the foreign model, those high-tech configurations that are not very necessary will directly increase the cost of car purchases for consumers, and will also increase the waiting time for consumers to pick up cars. In this way, do we have to ask manufacturers to let us spend more money and time? The author is not disgusted with such kind of distribution, because many configurations such as navigation can be added later. As for those with high installation costs or no retrofits, for example, a certain model has reduced the independent suspension of foreign prototypes into semi-independent suspensions, and consumers can choose to independently hang models, as long as there are banknotes.

The truly abhorrent reduction is a reduction in safety. Now the most criticized by Chinese consumers is the elimination of the rear bumper beams of Japanese cars, which are either replaced with foam, or on a rougher scale. The Japanese car has been contaminated by many European and American car companies, and even the "Shen car" brand, which has always been self-proclaimed with high quality, has begun to be contaminated. Such deductions are directly related to the lives and property safety of consumers. What is most important and awkward is that they are not the same as the above-mentioned “Chinese-style” conversions such as lengthening. These are places that consumers cannot see and are easily overlooked. The car companies never mention it when they advertise, and even deliberately conceal it. This is for Chinese consumers and their lack of respect! Of course, there are manufacturers' responsibilities for this phenomenon, but in part it is because of the imperfections of China's auto industry management laws and regulations, or that the safety standards for auto products have been too low to allow unscrupulous manufacturers to have loopholes.

When everyone talks about and criticizes the “de-Chineseization” of Chinese language education, I hope that everyone can pay more attention to the “Chineseization” of the auto industry and analyze the causes of the deductions of Chinese auto companies against the Chinese market. Buy less or resolutely. Buy those safe-reduced automotive products. At the same time, we must also call on the relevant national competent authorities to pay attention to this type of “Chineseization” in the automotive industry, improve the relevant laws and regulations as soon as possible, and eliminate as far as possible the “sinicization” reduction in the automobile-related fields that concern the life and property safety of the people.

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