Li Ka-shing, chairman of Cheung Kong Holdings, demonstrated the recent investment in nano-LED bulbs from Victoria Harbour. Immediately in the Hong Kong stock market triggered a stone effect, many LED lighting concept stocks soared, and even TOM Group's share price was also driven by more than 10%. The industrial star effect has won the spread of countless media, making LED lighting gain more attention in the domestic market. Recently, the entertainment industry has even heard the news, with the "Thailand" won the first-line superstar seats, and earned a full-fledged movie star Huang Wei endorsement of the domestic LED fashion ceiling light network leader Nip Lighting, and reached an in-depth cooperation with the brand side intention. These heavy events of cross-border cooperation can not help but wonder what makes LED lighting so attractive?
Under the pressure of technology promotion and emission reduction, governments have successively introduced schedules for eliminating traditional lighting and supporting the preferential policies of LED lighting, making LED lighting a high-margin market with unlimited prospects. All the stars have successively invested in the LED field, and the earliest can even be traced back to 2006, when the variety king Wu Zongxian invested in the LED factory Alpha Photon. However, Wu Tianwang's investment in LED results in a huge loss, to the point of selling real estate.
From this point of view, although the LED market is hot, but it is unpredictable. When asked why Huang Wei was involved in the LED brand, Huang Wei gave the partner Jiangsu Naipu Lighting Co., Ltd. a very high evaluation: Nippon Lighting is a company with a long history and brand awareness. They have been engaged in the lighting industry for 17 years. Strong research and development and manufacturing capabilities. Mr. Hao Qianjun, Chairman of the Board of Directors, is also an entrepreneur with clear mind and business conscience. Before Nike Lighting invited the beautiful woman Chen Hao to do the image endorsement, invested heavily in advertising, is a company with considerable strength. Huang Wei particularly emphasized that LED lighting is an environmentally friendly undertaking. I believe that cooperation with Nippon is a pleasant process. It is understood that Huang Wei, the partner of LED lighting, is a professional LED lighting company. The head office is located in Changzhou, Jiangsu Province. In the ancient capital of Zhongshan, there is a standard production base with an annual output value of 300 million and nearly 20,000 square meters. The product line covers LED ceiling lamps, LED ceiling lamps and LED commercial lighting. LED fashion top light leader, became the core positioning of NEP into the LED lighting market, with high cost performance, novel appearance, dimming, and dimming products, focusing on the third and fourth line markets.
It is worth noting that Huang Wei, who has always appeared in a rich and simple image, has mostly concentrated on China's second and third tiers. The temperamental positioning will help the star and the company to maximize the effect.
The cooperation between Huang Wei and Nike Lighting has aroused great repercussions both inside and outside the industry. The downturn in the gold and real estate market has made the star circle people repeatedly stuck, and the demand for lighting appliances brought about by the urbanization and county-level urbanization and new rural construction is booming. Low-cost, good-quality LED home lighting products dominate the pan-home products market. LED home lighting investment has begun to win investment and participation such as Ren Dahua, Huang Wei and others. In terms of market channels, dealers who have been well-received by LEDs and have high prices, and who are so eager to suffer from the difficulties have also given great recognition to Nippon Lighting. On March 12th, 2014, Nippon held a spring new product launch in Changzhou and the Spring Thunder Action of Jiangsu-Zhejiang Blank Area Investment Promotion Conference. The on-site transaction exceeded 5 million, and more than 20 newly signed dealers. It is reported that Nippon Lighting will hold a large-scale new product launch conference for the Spring Rain Action of more than 2,000 people in Changzhou in the second quarter on April 18. I believe that the combination of brand endorsement and product innovation will be a striking dark horse in the field of LED dome light market under the instigation of Nippon's new product development team.
Please Huang Shengyi endorsement Hongguang lighting channels and brand breakthroughs At the end of 2013, Huang Shengyi officially signed Hongguang Lighting, becoming the brand spokesperson of Hongguang Lighting.
At present, Hongguang Lighting has signed a contract with Huang Shengyi to form a new influence in all major regions of the country, and has achieved a qualitative breakthrough in channel and brand building.
According to Huang Liangwei, chairman of Hongguang Lighting, the grand signing of Huang Shengyi not only reflects the determination of Hongguang Lighting to become bigger and stronger, but also injects a strong driving force for promoting the construction of Hongguang lighting channels and enhancing brand awareness. 2014 is a crucial year for Hongguang Lighting brand integration. With the comprehensive upgrade of the company's SI system, its three brands have developed in an all-round way, and terminal services have been continuously strengthened. Hongguang Lighting's brand strategy is being planned according to the steps, and Huang Shengyi is in hand to upgrade. The brand image is undoubtedly the highlight of this brand feast.
Senior brand sources said that Huang Shengyi joined Hongguang Lighting and will firmly and steadily enhance the brand strength of Hongguang Lighting.
In addition to considering the popularity and influence of the brand spokesperson, the most important thing is the relevance of the spokesperson's personality and brand connotation.
As an enterprising and innovative lighting company, Hongguang Lighting has always adhered to the business philosophy of cooperation, sharing, innovation and win-win. From the overall situation, keeping up with the market situation, combining product research and development with technological innovation, effectively improving the market competitiveness of products; Increase investment and development efforts in the market, greatly expand market share; improve service mechanism, improve service quality, and satisfy customers' and consumers' needs to the greatest extent; on the road of brand development, increase the company's top 5 The support of the business department will make every effort to improve the overall economic operation quality of the company and realize the comprehensive development of the company's various undertakings.
Following the artificial egg, the media recently talked about another investment by Superman Li Ka-shing, the most energy-saving nano LED lamp in history.
Three graduates of the University of Toronto launched the most energy-saving nano LED lamp in history, which was recognized and funded by Li Ka-shing at the beginning of this year.
The NanoLeaf lamp developed by the engineer TomRodinger uses 12 firepower to produce luminosity, which is equivalent to 24 fires, or 100 fires traditional white light. The power saving effect is the strongest in history.
Lighting with traditional energy-saving bile for 30,000 hours, the electricity bill is nearly 800 Hong Kong dollars, and it is necessary to change the lamp four times. With Nanoleaf, a lamp can be used for the whole journey, and the electricity bill is also half, less than HK$400. The product website shows that each lamp can be sold for only $35, or $300.
At present, there are three people in the Nanoleaf team. TomRodinger is responsible for research and development. Two Chinese youths, GimmyChu and ChristianYan, are responsible for product market development and production lines in China. All three are graduate students in the Department of Applied Science and Mechanical Engineering at the University of Toronto.
HamptonCreek President Tetrick previously revealed that the company will focus on entering Asia, especially in the Chinese market, and Nanoleaf has taken the lead in mainland China and shipped 3,000 customers in New Year's Eve, but due to the Chinese Lunar New Year. The factory was shut down and the supply was in short supply. There are still 700 customers who will be able to get the goods after the holidays.
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