The overseas LED lighting industry's recent performance is remarkable. While frequently delivering optimistic data, it constantly lowers product prices and increases product R&D investment. Insiders pointed out that the recent new catalytic factors in the overseas LED lighting market can be roughly classified into two points: First, the United States requires states to improve energy efficiency standards; second, Japan bans the sale of fluorescent lamps.
The development trend of the European and American markets is improving. In the context of the rapid growth of the LED lighting market in Europe and the United States, Cree, a leading LED lighting company in North Carolina, announced on the 12th that it is listed on the company's second largest retailer, Depot. The retail price of the LED bulb is set at $19.97. The launch of the product fits well with the current US energy efficiency goals, and the US Energy Efficiency Council predicts that by 2035, US homes and businesses will save $156 million in energy costs per month.
In this context, Cree has been and is expected to continue its rapid development. The company released its earnings report for the previous fiscal quarter on January 21. The company achieved revenue of $451 million in the quarter, up 20% year-on-year, better than market expectations. Profits under the general accounting standards for the quarter amounted to $35.7 million and earnings per share were $0.29. , a year-on-year increase of 75; sales of lighting products in the quarter increased by 42% year-on-year, and its sales of LED bulbs for consumers doubled year-on-year.
It is worth mentioning that despite the impact of low-cost strategies such as Home Depot, the gross profit margin of Cree Lighting products still rose to 27.9. The company expects to achieve revenues of 390 million to 420 million USD in the next fiscal quarter. Earnings per share ranged from $0.34 to $0.41, and the gross margin is expected to reach nearly 38.5.
At the same time, many European LED lighting companies' 2013 performance reports have also been released recently. According to Philips' 2013 annual report, LED business revenues continue to rise and the development trend is improving. In 2013, the company achieved LED business revenue growth of 38, driving the growth of lighting business revenue in the economic downturn.
Osram's LED business revenue in 2013 reached 1.528 billion euros, up 11.4% year-on-year. The traditional lighting business revenue was 3.761 billion euros, down 6.7 year-on-year. The company's development goal is that before 2017, LED lighting will account for 50% of the company's total annual revenue. the above.
The European Commission has also recently funded new inorganic and organic hybrid lighting sector research projects. The goal of the project is to help increase the penetration of LEDs in the European market. The European Commission provided €3.15 million in funding for the project and coordinated projects with the Swiss Non-Profit Private Sector Swiss Electronics and Microtechnology Center (CSEM).
Industry insiders pointed out that the US and European markets are the most anticipated markets. In the next two years, the penetration rate of the US market will usher in an outbreak of 10 to 50, and the European market will usher in an outbreak of 20 to 60.
In addition to the European and American markets, the Japanese market for LED lighting equipment is also showing its great potential. According to Japanese media reports, Japan's Matsushita will stop production of residential fluorescent lamps in 2015 and replace them all with LEDs.
At present, the proportion of LED products shipped by Panasonic's overall residential lighting products has reached 80%. In fact, Matsushita has stopped research and development of new fluorescent lamps in 2013, and Toshiba and Hitachi have stopped developing fluorescent lamps in 2012. From the perspective of permeability, the Japanese market is the first country in the world to achieve a LED illumination penetration rate of 50. From the experience of the Japanese market, from the penetration rate of 20 to 50, Japan only took two years.
Insiders pointed out that the first outbreak in the Japanese market mainly comes down to two factors: First, Japan is a country with insufficient energy, and the Fukushima nuclear accident has aggravated the seriousness of the problem; Second, the government has heavily subsidized it and is currently selling it in the Japanese market. The price of LED lights is only half of the ex-factory price, and the other half is subsidized by the government.
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