In the towing vehicle market, after the "steady trotting" strategy in 2009 will not be effective, China National Heavy Duty Truck will launch a "sprint run" strategy in 2010.
The reporter recently learned that in 2010, China National Heavy Duty Truck will carry out a "surgical operation" major adjustment in the logistics vehicle, especially the tractor market, with the goal of gaining advantages in the field of tractor subdivisions that are relatively inferior. Cai Donggen, general manager of CNHTC , announced at the conference that CNHTC must comprehensively improve the competitiveness of tractors. While maintaining the heavy load capacity of heavy vehicles, it must be allowed to be “light enoughâ€.
"This road doesn't work"
In fact, the heavy-duty trucks' efforts to enter the road car market have already been reflected in the coming 2009. Before and after the small spring, small speed than the rear axle and other popular under the weight of the configuration, in the heavy truck HOWO tractor has long been optional.
However, the hard work of CNHTC , in the face of strong competitors such as FAW and Auman, appeared to be weak. The data shows that the total sales volume of tractors in 2009 has increased slightly from last year, but the share of FAW and Auman in this segment has increased significantly - it is clear that these two companies took away from the heavy truck, Dongfeng and Shaanxi. Steam and other manufacturers share.
"Despite the heavy truck engineering car market share in more than 40%, but our performance in the second half of this year, especially lightweight tractor 6 × 2 models are not satisfactory, deserves our vigilance." Cai Dong made it clear.
Under the strong Matthew effect of the strong, the engineering vehicle giants proceeded cautiously in the road car market and tried small choppers. This proved to be “unreasonableâ€. In order to achieve breakthroughs in this area, CNHTC needs to initiate a major transformation and adjustment.
Odd or trick?
In 2010, CNHTC no longer attempted to make small steps in the direction of lighter weight, but instead resorted to a few "killers."
The first is a lightweight project. In 2009, CNHTC launched a lightweight configuration; in 2010, CNHTC built a lightweight system project. The core of this project is the high-strength alloy frame + Henderson rubber suspension + front less leaf spring + aluminum gearbox. "The new rubber suspension that was built solely by the United States Henderson for heavy vehicles is nearly 500 kilograms lighter than the multi-leaf spring suspension, and the single-bridge bearing capacity is 13.8 tons. There is no need to change parts per million kilometers."
In order to show that heavy-duty trucks are really light, SINOHYDRO imported a set of weighing precision instruments from Japan to measure the HOWO tractor's own weight. “You also saw on the scene that the computer weighing instrument shows that the HOWO 6×4 tractor is 8.08 tons, which is a ton less than the previous 9.2 tons of dead weight. We have also measured, using the above configuration of the gold Prince 6×4 traction. The weight of the car is 7.58 tons. No similar model in China can be lighter than my car.†Cai Dong told reporters, “The heavy-duty truck model is not expensive, and we mainly digest the increased costs through internal cost reduction. For example, the optional aluminum alloy gearbox only increases the price by 999 yuan, but it is 95 kg lighter than the iron shell gearbox."
The second is the specialization of marketing networks. In 2009, CNHTC's distribution network resources are still tilting towards the field of engineering vehicles; in 2010, CNHTC will classify and select distributors, focusing on supporting road vehicle franchise stores. "Using information to support the sales of tractors, to guide local distributors to achieve local sales, eliminate cross-regional sales, protect the interests of dealers. Only in this way, in order to ensure that the channel business has a stronger enthusiasm." Cai Dong said. For each locally-distributed tractor, SINOTRUK's information-based settlement system will automatically reward the dealer with RMB 2,000.
In order to promote the sale of tractors, heavy trucks can be described as the capital. The HOWO-A7 high-end tractors have a general drop of around 12,000 yuan, and the support for road car dealers is unprecedented. “We believe that the tractors account for more than 70% of the sales volume is a franchise store, if the franchise stores traction in 2010. With more than 700 vehicles, we rewarded one million yuan that year. If 700 were completed in 2011, the incentive policy will remain unchanged."
The third is the optimization of fuel-efficient configurations. "In 2010, the major fuel-saving combination of heavy-duty trucks is the single-speed bridge +12-liter engine +12 transmission + vacuum radial tire." Cai Dong told reporters. He believes that as trucks become more and more powerful, the drive axle can achieve high-speed fuel economy by adopting a small speed ratio configuration, but the rear axle with a low speed ratio will inevitably require a large-displacement, high-power engine to match with it, so that the real drive system can be realized. Fuel-efficient. "In order to guide users to purchase 12-liter engines, the 12-liter 420-horsepower common rail vehicle of CNHTC is only 3,000 yuan more expensive than the 380-horsepower 10-litre engine, and the 12-liter 380-horsepower common-rail is equivalent to the 10-horsepower 300-horsepower engine. "Since logistics users are more sensitive to vehicle fuel consumption, CNHTC's move to a certain extent is conducive to "sweeping" more segmented groups.
"The adjustment of CNHTC's products and marketing strategy is both an odd move and a dangerous move. If it is effective, it will naturally benefit greatly. If it is not successful, it will invest a huge amount of money and it will have a 100-billion-dollar vision for CNHTC. There is no small influence," an industry expert commented.
In addition, it is understood that Henderson rubber suspension tailored for heavy vehicles is still imported from the United States, the high prices, local chemical plants to be put into production in April 2010, which also gives heavy truck traction The promotion of the car brought a certain amount of variables.
China Metal Plasma Cutting Machine,Plasma Cutting Machine supplier & manufacturer, offer low price, high quality Metal Cutting Machine,Metal Flame Cutting Machine, etc.China Metal Plasma Cutting Machine,Plasma Cutting Machine supplier & manufacturer, offer low price, high quality Metal Cutting Machine,Metal Flame Cutting Machine, etc.China Metal Plasma Cutting Machine,Plasma Cutting Machine supplier & manufacturer, offer low price, high quality Metal Cutting Machine,Metal Flame Cutting Machine, etc.
Metal Plasma Cutting Machine,Plasma Cutting Machine,Metal Cutting Machine,Metal Flame Cutting Machine
Wuxi huaoulai automation equipment Co., Ltd , https://www.china-hol.com