City Yuexing School - Dongfeng Yueda Kia K2 Leapfrogged

On July 23rd, the boutique Kediao K2, which was specially designed by the world's top automotive designer Peter Sherrill for Chinese young consumers and was dedicated to KIA, was officially listed in Xuzhou. As the dealership of Kia Motors in Xuzhou Region - Rundong Kia, Taihe Kia, the world's first car to achieve the first model, K2 launched a total of 1.4L MT, 1.4L AT and 1.6L AT 2 displacement, 7 models, The price is 72,900-999 thousand. Its listing will create a new milestone in the domestic finest sedan.

The exquisite and rich cold meal and fruit "King Yuexingpai" K2 is Kia's first boutique sedan tailored specifically for young Chinese consumers. This young ethnic group has a special era background. They are born in the footsteps of China’s reform and opening up and grow up in a rapidly developing economy and society. They are optimistic, pragmatic and enterprising; they have goals and look forward to transcendence, but they are never very good; they are high in quality and pay attention to quality, but they are never blindly pursued; they enjoy their own efforts to constantly exceed their own happiness, and harvest all the way before The pleasure of the line, they are China's "city Yuexingpai". K2 is coming here to fully exceed the commercial nature of the same model and bring a quality and economical automobile life to this young ethnic group.

The leaders of the region and the general manager of Rundong Kia jointly unveiled K2, especially the beginning of the application of the letter + digital series name. This car name was adopted by world-renowned car companies for its strong brand heritage. In March of this year, the name was “elite. The new model “K5” is the starting point. Dongfeng Yueda Kia officially launched the “K-family” which represents the brand-new high-end quality connotation. As the second member of this family, K2 also possesses superior quality that surpasses its competitors in the same class: Appearance uses a simple linear aesthetic design, line integration, rigid and soft intertwined, creating a dynamic, cutting-edge visual experience. The family's Tigers-style front net and upturned headlights are integrated into one, highlighting the young and dynamic brand personality. The crowning touches of the K2's unique Tomahawk-style wheels and the two-color rear bumper design are equally impressive. With a length, width and height of 4,370mm, 1,700mm and 1,460mm respectively, the wheelbase has reached 2,570mm, achieving the highest level of interior space in its class and fully meeting the needs of Chinese consumers for the long axis. Distance, large space preferences, and maximum luggage capacity of 500L, is to ensure daily practicality. The K2 is equipped with Kia's advanced 1.4L and 1.6L gamma engines (China's top ten engines), and its maximum power can reach 107Ps and 123Ps respectively, which is far ahead of the same model; and its 1.4L MT models have a combined fuel consumption of only 6.1L. , Providing the same fuel economy. In addition, the five-star standard applies to the basic body structure of high-tensile steel plate, and of course, side airbags/side curtains, and one-button actuation, leather-wrapped instrument panel, and MDPS (electric power assistance) for C2 and above product performance Steering system) + AMS (Power Management System) The rare configuration of the same class of models appears on the K2's high-grade model, making the "gradual" index of this fine family car straight up.


Car model display at the same time new development to meet the Chinese consumer demand for the appearance of special colors - Peony red, champagne gold, neo blue, aromatherapy purple, design is of course the most important, but the color will be the icing on the cake.


The general manager of Taihe Kia distributed the key K2 for the first K2 vehicle owner, which not only enriched the product matrix of Dongfeng Yueda Kia, but also was an important model for the company to deeply cultivate the Chinese market. It fully surpassed the commodity performance and superiority of the same-level models. The design style also carries the important mission of “K-family” to enhance corporate quality and brand image. From January to June this year, Dongfeng Yueda Kia’s cumulative sales exceeded 190,000 units, an increase of 18% over the same period last year. In June, sales volume reached 31,163 units, an increase of 25% year-on-year, far higher than the average increase in the industry, ranking among the top ten in the industry. In such an exciting time, the “City Entertainment School” K2 followed suit. K2's sales plan is 50,000 units in '11, and 'an average of 90,000 units in 12 years. Together with the K5, it will use its innovative design and unique product of “cross-grade high quality” to compete in the Chinese market and help Dongfeng Yueda Kia achieve a higher leap forward.

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