Joe Hinrichs, president of Ford Motor Co. in the Asia Pacific region and chief executive of Ford China, said that Ford will release more new models in China and India to promote its expansion plan.
Han Ruiyi revealed that in the next few years, Ford will have more small cars in the Chinese and Indian markets, and the size of these models will be smaller than that of Ford's compact car model Fiesta. Although the profitability of small cars is low, Ford will achieve profitability by increasing the sales of models.
Han Ruiqi said: "If we want to increase our competitiveness and market share in the Chinese market, then we must have a number of products that can adapt to this market."
According to an earlier plan announced by Ford Motor Company, Ford will introduce 15 new models to China by 2015. These new products will strengthen Ford’s position in the existing market segments and promote Ford’s entry into the market segments that are not yet involved. .
At the same time, Ford Motor Co. will add 1,200 jobs in China in the next four years to support its rapid development plan in China. By 2015, Ford’s number of employees in China will double.
Han Ruiyi revealed that in the next few years, Ford will have more small cars in the Chinese and Indian markets, and the size of these models will be smaller than that of Ford's compact car model Fiesta. Although the profitability of small cars is low, Ford will achieve profitability by increasing the sales of models.
Han Ruiqi said: "If we want to increase our competitiveness and market share in the Chinese market, then we must have a number of products that can adapt to this market."
According to an earlier plan announced by Ford Motor Company, Ford will introduce 15 new models to China by 2015. These new products will strengthen Ford’s position in the existing market segments and promote Ford’s entry into the market segments that are not yet involved. .
At the same time, Ford Motor Co. will add 1,200 jobs in China in the next four years to support its rapid development plan in China. By 2015, Ford’s number of employees in China will double.
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