From July 8th to 10th, 2004, the "2004 Annual Meeting of the Import and Export of Construction Machinery" organized by China Engineering and Export Association of Machinery and Electronic Products, Agricultural Machinery Subcommittee, and Zhonglian Heavy Industry Pupu Construction Machinery Co., Ltd. was established in Changsha, Hunan Province. The city held. China National Engineering and Agricultural Machinery Import & Export Corporation, China National Machinery & Equipment Import & Export Corporation, China Aviation Technology Beijing Corporation, Xugong Group, Hefei Group, Zoomlion, Shantui Group, Liugong Group, Foton Heavy Industry, Sany Heavy Industry, etc. Twenty-three enterprise representatives operating import and export of construction machinery participated in the meeting. Yang Hongqi, Chairman of the China Construction Machinery Industry Association, and Liu Meikun, Vice Chairman of China Mechatronics Chamber of Commerce attended the meeting. During the meeting, Zhan Chunxin, Chairman of Zoomlion and Vice Chairman of China Enterprise Confederation attended the meeting. The meeting was chaired by Secretary-General Zhang Xiaoning of the Engineering Machinery Branch of the Electrical and Mechanical Chamber of Commerce. Speeches by Mr. Yin Zhengfu, CEO of Zoomlion and General Manager of Puyi Construction Machinery Co., Ltd.; Vice President Liu Meikun made a report on the export of Chinese mechanical and electrical products in the global economy, focusing on the development of the import and export of mechanical and electrical products in China and our country. After joining the World Trade Organization, how do Chinese companies deal with such issues; Chairman Yang Hongqi made a report on the development situation and export of construction machinery in China, focusing on the impact of the current economic macro-control on the construction machinery industry and the demand and export of China's construction machinery market. Question: The Engineering Agricultural Machinery Branch, Lin Chengyu, worked on the report on the import and export of construction machinery in 2003 and analyzed the current import and export situation of construction machinery in China and the current development trend; before the end of the meeting, the chairman of the Engineering and Agricultural Machinery Branch Liu Guiwei made a concluding speech. The complete success of the conference is reflected in the following aspects: The conference fully exchanges and discusses the current situation and development of the construction machinery industry in China and the world. It fully recognizes that China has become a big manufacturing country for construction machinery. It is full of hope to be among the world's forests, but it must go through hardships and obstacles. Distance. China's construction machinery exports have just begun. Although the annual growth rate has reached 40-50%, it currently accounts for only 1-2% of the world's construction machinery market. Delegates fully discussed the advantages of their products and the need to do a good job. They believed that communication between industries was very necessary. Cooperation and competition among peers in the international market were also very important. Everyone thinks that competition should be embodied in mechanism innovation, brand creation, and personnel training. In the international market, Chinese construction machinery companies must currently target the market with product quality, service quality, establish Chinese product brands, and oppose unfair competition. . two. In 2004, the delegates decided to implement the principle of strengthening macro control and consistent external relations, and taking into account the current domestic and international market conditions and the status quo of the production enterprises, revised and formulated the export of construction machinery in 2002. Peer agreement price reached consensus. three. Learned the advanced and scientific management methods of Zoomlion, Puyi and Sany Heavy Industry. The conference visited the Zoomlion, Puyi, and Sany Heavy Industry companies. They visited the company and passed the company's explanation and operation personnel to the product. The demonstration enabled the delegates to understand the company and become familiar with the product; at the same time, the company also promoted itself. IV. Exploring and summarizing new ideas and effective ways for China's construction machinery exports 1. Minister Meng Kai of Zoomlion Marketing Department made a report on the participation of the Chinese delegation in the 2004 BMW Engineering Machinery Exhibition in Germany. The report fully explained the promotion of product promotion and participation in well-known international exhibitions. It is an effective and effective trade promotion measure for enterprises. 2. At the meeting, foreign trade companies operating construction machinery and engineering machinery manufacturers were widely discussed and exchanged, and they received good results. Foreign trade companies have strong cooperation with production companies and complementary resources, making full use of the state's policy of supporting the export of mechanical and electrical products. Not only do large projects well, but also take various forms to open up the international market, which is a hot topic for discussion among the delegates. 3. We will make full use of the country’s policy of supporting export credits for mechanical and electrical products and insurance export and expand exports. With the expansion of construction machinery exports, the role of the National Export-Import Bank and export insurance companies in safeguarding the export of construction machinery has become increasingly prominent. Jointly applying to the Export-Import Bank or Bank of China for buyer credit and seller's credit is an effective way to expand the export of construction machinery. 4. Establishing a superior brand of Chinese construction machinery and guaranteeing an unassailable export position. In the target market, strong Chinese engineering machinery companies must establish product brands and service quality and establish an agency system to establish a Chinese construction machinery brand. 5. Avoid vicious competition with the industry. In foreign markets, companies in the same industry or production companies in the same country detract from each other in the course of competition and lower prices without principles, and such competition will eventually fail. Representatives of the conference fully understand the vicious competition in the industry and will seriously harm the image and competitiveness of Chinese products in the international market. 6. Establish a construction machinery repair service center abroad. Summing up the experience and lessons from the export of construction machinery over the years, it is often an enterprise that exports several engineering machinery products to an area. The cost of maintenance services is high, and the supply of spare parts is difficult to timely, so that foreign users lose confidence in the quality of products, and even "a Hammer "Buy and Sell Lose Order. The delegate of the meeting hopes that the electromechanical trade associations will organize the export enterprises and apply for the national machinery and electronic products export development fund, entrust a company with a large amount of exports to establish a construction machinery repair service center in a certain country or region, and represent the sales and maintenance of construction machinery exported from China in the region. Service, spare parts supply, and promote the export of construction machinery. V. Strengthen cooperation with the China Construction Machinery Industry Association to better serve members. The China Construction Machinery Industry Association, as an organization for the coordinated development and management of the construction machinery industry, has extensive industry coordination and management experience, is familiar with factories, and is familiar with products. In order to provide services for companies and members, we must develop in-depth cooperation. The chambers of commerce and associations must strengthen cooperation, exchange ideas, learn from each other, and participate in industry activities organized by each other. It is very useful to improve the level of service for members. China Machinery and Electronic Products Import and Export Chamber of Commerce Engineering Agricultural Machinery Branch This information comes from: hc360 HC Network Engineering Machinery Industry Channel
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