At the beginning of this year, the truck market ushered in the sales peak in advance, and the sales volume of JAC, Foton, Dongfeng and other enterprises have all achieved substantial growth. According to the national production and sales news, in the first quarter of this year, the production and sales volume of trucks in China reached 451,062 vehicles and 421,211 vehicles, which were 5.35% and 5.5% higher than the same period of last year, and the contribution rate of the auto market was 24.3%.
Among them, the truck's top three JAC, Foton, Dongfeng market share reached 54.22%, but the overall pattern has changed slightly, sales of Futian market share continued to decline at the top of last year's decline, from 35% to 32.43%; while JAC and Dongfeng The strong increase since last year will continue, and the growth rate will continue to increase by more than double digits, which is higher than the average growth rate of the industry. Yuejin and Hongta have experienced a significant decline in 2006. From the perspective of sales volume, light trucks still have the highest share in trucks, maintaining a growth rate of 13.08%. However, from the point of view of growth, the growth rate of micro-cards is the highest among trucks.
At present, the domestic truck market is gradually divided and the light-duty truck industry is maturing. At the same time, profits have been further reduced. With the changes in policies and the rapid development of the logistics industry, the market space for micro-cards has gradually expanded, and the micro-card market has naturally become a public company. One of the key points for contention. In addition, the competition in China's logistics industry has further intensified. Some experts pointed out that heavy trucks and micro-cards will be the most important tools for the future logistics industry. Therefore, micro-card products will occupy a more important position in the future of urban and rural logistics.
In this situation, truck manufacturers have pointed their signs to the field of micro-cards. Last year, in addition to Jianghuai Xiaowei, there is a new "small cyclone" of SAIC-GM-Wuling. Fukuda has also upgraded its leading-edge product, the "Star of the Little Card of the Time"; Dongfeng also announced that it is planning to launch a micro-card product when launching micro-customers. But in many micro-card products, Jianghuai Xiaowei's performance is impressive.
Conquering the market
Judging from the market performance at the beginning of this year, the quality line implemented by JAC last year has already demonstrated its advantages. JAC's entire line of products generally gains consumers' cognition and has also achieved good sales performance. From January to April this year, the production and sales of JAC light trucks continued to maintain a double-digit growth. Since mid-February, JAC's daily sales of light trucks have exceeded 300 units in nearly three consecutive months.
In previous years, Jianghuai products were mainly Chunling Bell, Kangling Bell, and Weiling Bell as major sales players. This year behind Jianghuai's beautiful results, Xiaowei Xiaowei contributed. Since she was listed in August of last year, Xiao Wei’s sales have been good. At the beginning of this year, sales increased steadily and became the biggest highlight of the entire light truck market.
Mr. Zhang, the dealer of Suzhou, told the author that Xiaowei has been in the market since the stock market was listed in April 2005. This spring, Xiaowei products have become the focus of sales in an uncharacteristic manner. They sold nearly 100 yuan in March. Taiwan became the sales champion of the month, and from the current market demand, Xiaowei will remain one of the next important growth points.
However, as far as the current market is concerned, Xiaowei’s products have achieved such results in comparison with the similar prices of small-sized cards, Dongfeng Small Cards and other products. What makes consumers so attractive to Xiao Wei?
A consumer in Jinan Xin proud car sales company told us that comparing Xiaoka and Xiaowei in the era, Xiaowei’s products are more fashionable and the linear appearance is more modern. From the perspective of the product itself, Xiaowei’s innovation The design, especially its two-way damping main beam suspension system, dual-circuit hydraulic vacuum booster system design, made me more comfortable with this product.
Over the years, JAC has further deepened product quality and sound product lines as an important measure to achieve breakthroughs and strategic development of the company. Under this business philosophy, Jianghuai Company, on the one hand, took full advantage of its own superior products, and actively made breakthroughs in its superior product light trucks. The upgrading of Weiling products and the listing of high-end products, Shuai Ling, greatly boosted its light trucks. The leading position in the industry has achieved further breakthroughs in product quality. On the other hand, JAC has also surpassed itself in its product line, and Xiaowei deservedly to become an important role for JAC's development strategy.
Meticulously built everywhere quality first
At present, the domestic micro-card market is mainly based on the Futian Times Small Card, Black Panther, Qingqi, Kama, Hongta and other brands. And with the innovation of enterprises, the competition in the micro-card market is also increasing. The fierce competition in the market is in stark contrast to the sudden emergence of Xiao Wei. In the absence of a price advantage, what kind of product quality has deeply impressed consumers, and what kind of innovative design has won the consumer?
People have always been aware of the low-quality and low-price products for micro-card products. The market and users are skeptical about the safety and reliability of micro-card products, and it is even more unlikely that micro-cards have better driving comfort and Serviceability. However, the listing of Jianghuai Xiaowei has changed the long-term unsafe and unstable low-quality and low-cost image of micro-card products, and has established a new image of the safety, reliability, and comfort of China's micro-card products, setting the stage for the development of future micro-card products. A brand new benchmark,
In terms of products, after more than one year of meticulous research, JAC has conducted detailed systemic investigations and analysis of the product market outlook, and has also conducted rigorous review of product configuration, conducted a number of technological innovations, and also configured products. A rigorous review was conducted to ensure that Xiaowei's products possess technically advanced innovations such as the most advanced forward-turning cab, electric flameout, riveted frame, bidirectional cylinder type detector and vacuum booster. Xiaowei upholds the solid quality line of JAC light truck products. In the words of Jianghuai's senior executives, "Jianghuai Automobile must do whatever it takes to make a product."
At the same time, Jianghuai Automobile fully considers the safety and comfort level of truck drivers during the driving process in the design of Xiaowei's products. The humanized cab design is deliberately designed to ensure the safety and comfort of drivers driving. , A change in the micro-card products in the hearts of consumers can not guarantee the safety and reliability, and driving comfort can not guarantee the image of micro-card products set a good benchmark for the industry.
After the sales of the camp, Xiao Wei Micro Card will have a marketing service system cultivated by JAC for many years. The leading Jianghuai 24-hour service system in China will solve the maintenance problems that users worry about. Jianghuai's 388 parts supply points, 462 professional service stations will also provide full support for Xiao Wei. It not only guarantees product quality but also realizes service quality and implements the concept of Jianghuai's winning quality. Judging from the current good sales performance, Jianghuai Xiaowei has been generally recognized by the market.
For a long time, domestic auto companies have always regarded prices as the only bargaining chips for competition, and often overlooked the products themselves. In the end, corporate profits are slim, and product quality cannot be discussed. It is believed that Xiaowei’s success will bring some inspiration to domestic companies.
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