[Zuodun News] Business Economics: Hardware and Electromechanical Industry Brand Building Must Follow Four Principles

The construction of hardware and electromechanical corporate brands should be based on good faith, product quality and product characteristics as the core, in order to cultivate consumer credibility recognition, the company's products have market share and economic benefits. Hardware and electromechanical brand construction includes brand positioning, brand planning, brand image, brand expansion and so on.

Brand accumulation is a gradual process

Brands do not accumulate in a short time. It is a gradual process. A brand is a complex and intricate symbol. It is the intangible total of brand attributes, names, packaging, prices, history, reputation, and advertising methods. Brands are also defined by consumers' impressions of their use and their own experience.

Therefore, during the brand building period, hardware and electromechanical companies must undergo several processes such as brand positioning, brand architecture, brand promotion, brand recognition, brand extension, and brand equity. The kind of brand built in a short period of time cannot be completely defined as a brand. It can only be said to be a symbol, a symbol that is mentioned by the public within a certain period of time and within a certain range.

A good brand is alive. He represents a quality, a spirit, a belief in the founder of a brand!

Planning strategic decisions

We often see hardware and electromechanical companies planning their own strategic decisions, from three-year planning to five-year outlooks, from market share to profit analysis, and even meticulous measures to each of the competitors’ moves. As far as the definition and promotion of the said brand are concerned, it is rare to describe the related “brand” behavior in a certain section with not much space.

Such strategic planning directly led hardware and electromechanical companies to ignore the brand effect of the enterprise in the previous market behavior. The brand is not only an independent part, it is closely linked with the company’s profits, the company’s market environment, and the company’s internal and external resources. Can't be separated.

Build core competitiveness based on its own characteristics

Each company has its own good and bad things, hardware and electromechanical companies in the brand building, we must first look for their own strengths and weaknesses, can be based on their own characteristics, to create their own core competitiveness.

Brands are created by manufacturers, instilled in the market, and accepted by the market. But in the end it is still consumer recognition. Consumers' tastes are changing and their styles are changing. Therefore, it is difficult for enterprises to rely solely on a brand for long-term development. As a manufacturer, it is necessary to fully understand the consumer's psychological needs, grasp their consumption motivation, purchase needs, behavior analysis, etc., and establish a multi-brand strategic plan.

Build core competitiveness based on its own characteristics

Each company has its own good and bad things, hardware and electromechanical companies in the brand building, we must first look for their own strengths and weaknesses, can be based on their own characteristics, to create their own core competitiveness.

Brands are created by manufacturers, instilled in the market, and accepted by the market. But in the end it is still consumer recognition. Consumers' tastes are changing and their styles are changing. Therefore, it is difficult for enterprises to rely solely on a brand for long-term development. As a manufacturer, it is necessary to fully understand the consumer's psychological needs, grasp their consumption motivation, purchase needs, behavior analysis, etc., and establish a multi-brand strategic plan.