The Chinese boat company is more able to "stay"

The world economy continues to be in a downturn, and shipping and shipbuilding companies are facing many crises. Under such circumstances, “live” has become the basic goal of the Chinese boat company. It is fortunate to get better and faster development. Then, how should the current boat-fighting enterprises avoid being eliminated by the market or even getting big development? Jiang Qinghua, general manager of Jiangsu Jiangyan Marine Pump Manufacturing Co., Ltd., combined with his own practice, put forward some ideas, or can be used for reference by other Chinese boat companies.

Jiang Qinghua said that most of China's small and medium-sized ship supporting enterprises have a long history and are not deeply deposited. They have benefited from the historical development opportunities of the shipbuilding industry in the past few years. These enterprises have achieved certain development and gained a foothold in the strategy of filling the gap. However, the current market is shrinking sharply. Because the products are difficult to enter the international market, they are squeezed by large enterprises in the domestic market. The Chinese boat-equipped enterprises lacking external resources support an unprecedented survival test. The grim reality is in front of us. Maybe a wrong decision can ruin oneself. Therefore, under the current situation, the Chinese boat company should seriously consider the way of survival, recognize the situation and set the strategy, and adjust the direction for development.

Adjust the target.
Although China needs a small boat company, the demand will definitely decrease in the near future. In the coming period, the company's surprise will be very small, and accidental losses will not happen. In a tough market situation, companies should probably consider less how much they can earn, but understand how much money they can lose to “live” and successfully survive the “cold winter” in order to play in the “spring” that will follow.

Adjust your thinking.
At present, ship-to-shipping enterprises should change the thinking of the past few years, and resist the temptation. Even if there is a fund on hand, it will not blindly expand the scale of production or enter other fields. It should be remembered that "cash is king" The law ensures the smooth flow of corporate funds. Although some people have succeeded against the trend, more people will end up fleeing because of blindness.

Adjust the customer.
Enterprises should further classify their customer base and make a determination to eliminate customers with low reputation. Although these customers will place orders, it is difficult to pay in a timely manner, and the collection of accounts will not only consume a lot of energy from the shipping company, but may also drag the enterprise because the accounts cannot be recovered. In the current situation, customers who are unable to pay in time when the market situation is good are hard to have better performance. In the Chinese boat company, due to a series of chain reactions caused by problems with important customers, the examples that cause the company to suffer heavy losses are everywhere, and everyone should be vigilant.

     Adjust the market.
In the case of the ship-matching market, “there is a lot of porridge”, in this case, companies cannot wait for opportunities, but should actively and appropriately develop products of other industries that are similar to existing products. For example, companies that manufacture marine valves can develop valves for the chemical industry. The manufacturing processes and production processes of these products are similar to those of marine valves, and there is not much investment. Shipbuilding companies may be able to find more room for development in the industry.

Adjust the level.
Most of the products of China's small boat distribution enterprises are relatively simple, and the technical content is not high. When the market is booming, these products have obtained a certain order size, but they will be at a disadvantage when the market is in a downturn and the enterprises are short-lived. At the same time, the low-cost strategy of the boat-equipped enterprises in the future will also be difficult to work, because the big companies have a thick foundation and are more able to “stay in the market”, and their product prices can even be lowered even lower. Therefore, in order to survive, it is fundamental to improve the level of products. Their great development in the past few years is no easy task, and vitality and hard work are their biggest capital. Now, these companies should pay more attention to product quality with innovative eyes, and think about how to increase the technical content of products and improve product performance. Improve details and create quality products.

Jiang Qinghua concluded that in this period of continuous global economic downturn, the Chinese boat companies must maintain a brave heart, not afraid, do not give up, recognize the big situation, analyze their own strengths and weaknesses, and strategically allocate their own resources. Actively looking for development opportunities in order to get the favor of the god of luck.