Shell, the world’s largest lubricants supplier, once again overweights the Chinese market, and its largest lubricant blending plant in China will soon break ground.
The reporter learned from the authoritative sources that Shell will start construction of an oil blending plant with an annual output of 300,000 tons in Nangang, Tianjin. The first phase of the plant will invest about 100 million U.S. dollars, and there is the possibility of further expansion in the future.
Currently, Shell has six lube oil blending plants in China, which are located in Tianjin, Zhangpu, Zhuhai, Beijing, Xianyang, and Wuxi, with an existing total capacity of 1.5 million tons/year. Shell expects that the blending plant in Nangang, Tianjin, will be put into use in 2015; by then, China may replace the United States as Shell's largest lubricant market in the world.
Although Shell Lubricant is the world leader, its share in the Chinese market is still lower than PetroChina and Sinopec. Xu Yanbin, an analyst at Zhongyu Information Base Oil, told this newspaper that compared with local lubricants brands, Shell Lubricants have an average price about 60% higher than domestic brands, and their covered markets are mainly concentrated in the southern region, while the northern region still has PetroChina and Sinopec dominate.
Shell Lubricants executives said that Shell's current lubricants plant in Tianjin has been expanded twice, with an annual production capacity of about 180,000 tons, it is no longer possible to continue expansion, and the vast northern region still has a large market demand, so the company chose A larger blending plant was built in Tianjin.
It is understood that Shell's sales growth in the Chinese lubricants market has reached double digits in the past few years, and China has become an increasingly important market for it. Shell expects that 50% of global growth in demand for lubricants will come from China, and demand for automotive lubricants and industrial lubricants will maintain rapid growth. Under this circumstance, Shell is also actively expanding its existing lubricant blending plant while building a new large-scale lubricant blending plant.
However, for Shell, the expansion of lube oil production also faces the challenge of increasing raw material supply. Ren Haoning, a researcher in the energy industry at China Investment Advisors, said that the domestic petrochemical giant has an advantage over Shell in the industry chain. Its lubricant raw material, base oil, is more convenient to supply, and its cost is lower. It has a greater impact on Shell's lubricants business. Impact.
Based on the existing three Asian base oil production plants, Shell is also building base oil plants in Qatar and South Korea to increase the supply of raw materials to China's lubricants plants.
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