In 2012, La Diya Lighting began to implement the branding layout strategy of national terminal outlets, and gradually formed a model market for large and medium-sized cities such as Beijing, Jiangsu, Zhejiang, Shandong and Fujian. With this as the center, the surrounding cities will be radiated to provide more professional and sophisticated brand services for customers with more commercial lighting needs.
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Tengda Building lighting effect (picture from Ledia Lighting)
Beijing Tengda Building was awarded the Beijing Green Building Operation Mark, which is the first green standard building in China. Tengda Building is located at No. 168, Xizhimenwai Street, Haidian District, Beijing. It was invested and built by Beijing Gaoling Real Estate Development Co., Ltd., a subsidiary of Beijing Jinlu Group. It is the second self-holding property management project of Jinyu Group, covering an area of ​​8,500 square meters. The building area is 84,300 square meters. It was put into use in 2001 and has been in use for 11 years. Previously, he was awarded the title of Beijing Excellent Management Building in 2004, the National Property Management Demonstration Building in 2005, the National Excellent Re-evaluation in 2008, the National Property Management Demonstration Building, and the Beijing Property Management Demonstration (Five-Star) Building in 2010. title. On December 16, 2011, Tengda Building was the first project to declare the evaluation index of green building operation since the Beijing Green Label was reviewed. It accepted the on-site audit by 19 experts from the Municipal Construction Committee and the Planning Committee and 11 professional judges. Finally, the Beijing Green Building Operation Mark was awarded.
Today, the full implementation of the banned white policy, LED lighting industry as the best lighting replacement product production industry after the ban, gradually re-opened from the industry downturn at the beginning of the year, and forward development. As the leading company in LED commercial lighting, La Diya Lighting started the brand strategy at the beginning of the year, actively responded to the policy slogan of energy conservation and environmental protection, and invested heavily in research and development of new energy-saving and environmentally-friendly LED business products and brand development. The marketing strategy and policies, the promotion of pre-sales, in-sales, after-sales refined service satisfaction and other marketing measures have become a dazzling star in the commercial lighting market, and have been recognized and praised by the same industry and the broad customer base. At the same time, Li Hongbing, director of lighting marketing at Ledia, revealed that Tengda Building has been rigorously selecting suitable suppliers for many years to carry out energy-saving technological transformation and enhance the concept of environmentally-friendly green building. In 2007, it won the title of the top ten office building for environmental protection. Ledia Lighting can be selected by the customers of Tengda Building, which is the strategic result of the continuous improvement of product quality and continuous branding.
For our entire society, the large-scale application of LED lighting products can greatly improve the effective utilization of energy. Developing the LED industry is a good thing for the benefit of the country and the benefit of the society. Some industry experts said that if all ordinary lights are replaced by led light sources, the saved electricity consumption is equal to the power generation of three Three Gorges Dams, and can also reduce carbon dioxide emissions by about 30, contributing to the sustainable development of the environment.
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