China's five implementation of countdown to upgrade their own brands urgently


Although the Ministry of Environmental Protection has issued an announcement, since January 1, 2013, all gas-fueled ignition engines and vehicles produced, imported, sold, and registered must comply with the requirements of the National Five-Standards, but for the light-car country that has received much attention. At the time of the promulgation of the five emission standards, the relevant departments have not made a statement.


“The materials for the five emission standards of light vehicle countries have been submitted and are currently awaiting approval.” Li Mengliang, deputy secretary-general of the Automotive Pollution Prevention and Control Technical Committee of China Automotive Technology and Technology Research Center, said in an interview with a reporter from China Times. No matter when the standard is introduced, it is an indisputable fact that auto companies are facing the challenge of technological upgrading.

The exam will come

Regardless of whether it is a light-duty vehicle country five emission standard or a carbon dioxide emission tax, the time point of implementation will point to 2012 in the initial official timetable. However, judging from the current progress, the introduction of these policies does not seem to be the same as the “2012 Doomsday” prophecy.

According to industry sources, the specific reasons for the delay in the implementation of the National Five Standard may be related to the fact that the switching between the National IV and the National V models has not yet been fully completed, and the carbon dioxide emission tax is related to a series of complicated issues such as the tax base and tax rate. Needs sufficient preparation time. However, "gradually popularizing more demanding environmental protection standards is the trend of the times. This will have direct benefits in improving urban air quality and implementing low-carbon travel. The introduction of the policy will sooner or later." The source said. It is reported that after the release of the five emission standards for light-duty vehicles, they will be the first to advance in first-tier cities such as Kitakasahiro and will not be implemented nationwide.

"The specific time for the implementation of the country's V emission standards has not been set aside. This makes the dealers of self-owned brands most tangled," said Yan Jinghui, deputy general manager of the city of Asia, to reporters. The cost of a country V car is 2,000 to 3,000 yuan higher than that of a national IV car. Because the quality of the oil in various places is still below the national V requirement, this means that even if the autonomous car company has launched a national V car, Selling in the Beijing market is very unrealistic for companies that develop second- and third-tier cities.

However, for Great Wall Motors, this may not be a problem. Great Wall Motor News Director Shangyu Gui told reporters: “Great Wall Motor has a good momentum of development in overseas markets, and more stringent foreign standards are able to respond freely. The Great Wall has completely met the requirements of the National Five Standards in terms of technology.”

However, not all independent brands are as ready as the Great Wall. Judging from the current market situation, for second-tier auto makers such as Lifan, Huatai, and Young Lotus, they are willing to choose the latter between busy upgrading their technology or deepening the market between the second and third tiers and even the grassroots. “If the five national standards were introduced, we would still be under pressure.” According to Lifan Motors’ related personnel, Lifan has been deeply pursuing the second and third tier markets. In recent years, Lifan has also been committed to entering first-tier cities. However, whether it is a fuel limit standard or a national The five standards will bring direct resistance to the development of enterprises in the Beijing market.

Experts in the industry analyzed with reporters: “Although the major markets of some brands are located in the second, third and even the fourth and fifth-tier cities, if you can't enter the Beijing market or voluntarily give up the Beijing market, the surface is only lost a very limited market share, but the brand image But it will be greatly reduced." Thus, some of the independent brands of offensive in the first-line cities are bound to fall into a dilemma.

Technical upgrade

In fact, it is not just the National V Standard that inspires companies to continuously upgrade their technologies. According to the relevant technical personnel of Dongfeng Motor, “It is actually more difficult and more costly for the company to meet the third stage fuel consumption standard than to meet the national five standard.” The source disclosed to the reporter that the third stage fuel consumption limit standard It will reach 6.9 liters/100 km, which is a big leap compared to the second phase. This has high requirements for the engine, transmission and vehicle technology. Therefore, seeking the minimum cost for technological transformation and achieving the goal is the path that companies are exploring.

As the third-phase fuel-restriction standard for passenger cars is 20% higher than the second-phase fuel consumption standard, it is rather strict and is also compared to the United States Coffee Act. According to Li Mengliang, the introduction period of the fuel limit value standard in 2012 will be gradually implemented in 2013 and 2014. By 2015, the third phase of the fuel consumption limit standard will be fully implemented and the limit value will reach 6.9 liters/100 km. . "At present, companies can adapt to such an import pace. This is a process. After all, it is not calculated according to a certain model. It can be achieved on average."

It can be foreseen that new standards introduced in succession will bring pressure for enterprises to survive, and they will also bring about the constant search for technological breakthroughs. Li Mengliang told the China Times reporter: “The pressure of self-owned brands will be relatively large, because many foreign technologies are developed earlier, and joint venture brands can directly import technology from abroad.” European cars have always been rigorously focused on the European market. Emission standards, the third stage of fuel restriction standards will not bring serious impact to them, while Japanese cars have advantages due to their good technology accumulation. The major technical pressure once again falls on the independent brands.

The industry believes that the development of hybrid and new energy vehicles may be a way out for reducing fuel consumption limits. But in Li Mengliang's view, the reality may not be so clear. “If the Coffee Act is concerned, the development of new energy vehicles will also be promoted to a certain extent, so as to lower the average fuel consumption. However, in reality, the third stage of the fuel consumption limit standard has not yet been enforced. At present, It can still be implemented in accordance with the requirements of the second phase, so the promotion of new energy will not be very obvious," said Li Mengliang.



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