The Weichai Group's first American International Business Conference was held on March 21, 2011 in Santiago, the capital of Chile. As a leading engine manufacturer in China, Weichai Group tried local marketing to promote the Weichai brand and deepen the Americas. Customer's awareness and identity of Weichai brand.
The Chinese ambassador to Chile stated in his opening remarks that Weichai, as a large state-owned enterprise, has continuously improved its product technology performance in recent years, its service network has gradually improved and the pace of internationalization has been accelerating. It has achieved a high brand reputation both at home and abroad. In the future, with the increasing contact between foreign customers and Weichai products, confidence in Chinese products will further increase, and the brand effect of Chinese products in the South American region will be further highlighted.
Weichai Power's subsidiary, Shandong Heavy Industries Group Co., Ltd. stated that this business conference marked the start of Weichai's strategic development of the Americas market. Weichai Group will use this business conference as an opportunity to increase dealerships and service providers across the Americas. With the support of partners, we have continuously developed and improved products adapted to the characteristics of the South American region, and explored investing and establishing factories in Chile, Brazil and other regions to achieve product localization, service localization and management localization, and strive to build the Weichai brand. Become a local well-known engine brand.
According to the organizers of the conference, past business conferences were held in China. However, with the acceleration of Weifang’s internationalization, Weichai Company has found that it is more effective to formulate targeted conference schedules for different regions. For example, the conference was specially prepared. The main part of the seminar is to listen to their real needs and suggestions at the sales outlets. Chile was chosen as the venue for the meeting because Chile’s political stability and economic development and the signing of a free trade agreement with China can serve as a bridgehead to radiate the South American market.
In recent years, the demand for commercial vehicles in the South American market has grown rapidly. It has experienced rapid growth at nearly double the annual rate. In addition, some countries in South America and China have made rapid progress in trade policies such as mutual exemption of tariffs, and have now become highly concerned by Chinese mechanical and electrical export enterprises. Growth market. In the South American market, increasing market share and increasing brand awareness has become a major concern for domestic large-scale heavy machinery manufacturers including Weichai Group, Sany Heavy Industry, and Zoomlion.
As an emerging market, the Americas market has undergone development in recent years. Weichai products have been fully promoted in this market, especially in Brazil, Chile, Peru, Venezuela, Colombia, and the United States, and have had a certain brand influence. At the same time, The major OEMs equipped with Weichai engines also gradually gained ground in South America.
At present, there are approximately 10,000 units of Weichai machines in the South American market. According to the Weichai International Support Services Department, Weichai Group plans to improve the sales and service network in the Americas through 3-5 years of efforts to achieve the goal of doubling sales revenue.
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