Shaanxi Heavy's 2007 production and sales target is locked at 50,000 units


The 2007 annual business conference of Shaanxi Heavy Duty Truck with the theme of "Sheng Shihua Zhang De Winning the World" was held in Xi'an. At the meeting, Shaanxi Auto and people from all walks of life in the industry reviewed Sharon's glorious 2006 and announced plans for its development in the coming years. Shaanxi Automobile's chairman Zhang Yupu announced: Shaanxi Automobile's heavy truck production and sales target in 2007 is 50,000 vehicles; by 2010, Shaanxi Automobile's annual production of heavy trucks will reach 100,000 vehicles.

Sheng Shipu Hua Zhang Shanqi's brilliant 2006

As the only heavy-duty military off-road vehicle production base in China and the main production base of commercial vehicles in China, Shaanxi Steam Heavy Truck Co., Ltd. has been making an impressive performance in recent years in China's heavy-duty truck market and has been praised as “Shaanxi Steam Speed” by the industry.

In the year of 2006, with a slight growth in the industry as a whole, Shaanxi Automobile achieved remarkable results. In the whole year, heavy truck sales exceeded 33,000 units, achieving a year-on-year growth of 116%, the highest single-month-on-year growth rate of 298.6%, and a market share reaching 11%; at the same time, Shaanxi Automobile also achieved sales growth of heavy trucks, Steyr platform heavy-duty tractors, special vehicle sales growth rate, service network system and satisfaction index rankings, and market share growth rates and many other first in the country. Excellent results.

——The advantages of collaborative innovation in the supply chain of gold are highlighted. In 2006, Shaanxi Auto, Weichai Power, Fast, and Hande formed a gold supply chain that collaborated in innovation and succeeded in creating an excellent oil-saving heavy truck. Weichai Power provides a special engine for Shaanxi Auto, a special gearbox for Shaanxi Auto for Fast, and a tailor-made bridge for Hanh-Shah Heavy Duty Truck. All of these components are the best parts and components in China. Steam has mastered the core technology of the heavy truck key assembly. In actual use, Shaanxi Gas's fuel-efficient heavy-duty trucks can save up to 10% to 15%, saving a lot of costs for users and creating maximum value. In addition, Weichai Power and Shaanxi Auto have formed more than 1,700 domestic first-class service network systems and fully realized one-stop services. They are efficient, fast, and convenient, and solve the worries of users.

-- The overall strength of commercial vehicle industry parks is highlighted. Looking back at the initial stage of the completion of the Shaanqi Commercial Vehicle Industrial Park, many people questioned the capabilities of the Shaanxi Automobile Commercial Vehicle Industrial Park. However, for Shaanxi Auto, this is only the first step towards a brilliant road.

One year later, we were pleasantly surprised to see that the maximum output of the Shaanxi Automobile Commercial Vehicle Park reached 200 vehicles per day, not only meeting the market demand, but also achieving efficient information management, smooth lean logistics, reasonable process flow, and orderly production processes. Strict quality control and other virtuous cycle. This is the success of the Shaanxi Automobile Commercial Vehicle Industrial Park, and it also made Shaanxi Car's third venture start.

Zhang Xiaoyu, vice president of China Federation of Machinery Industry and president of China Association of Automobile Manufacturers, said: “If you have not been to an internationally renowned heavy truck company, then you can go to Shaanxi Auto to see that Shaanxi Automobile Commercial Vehicle Park represents a heavy truck in China. The international level of manufacturing."

In the Shaanxi Automobile Commercial Vehicle Industrial Park, four advanced production units, stamping, welding, painting, and final assembly, form a U-shaped assembly line. The production process of a single piece is less than 7 minutes. Modern production equipment and professional technical workers make it easier to understand the meaning of “Shaanxi Steam Speed”.

—— The fuel-saving advantages of Shaanxi Automobile heavy-duty trucks are highlighted. “The fuel-efficient + high attendance rate + convenient service = earning heavy trucks” is a conclusion drawn by Shaanxi Auto after a painstaking study of the market. This conclusion has contributed to Shaanxi Automobile's successful launch of the 06 fuel-saving heavy truck series. Shaanxi Steam soberly saw that under the condition that Shaanxi Auto's heavy trucks have high attendance rates and convenient services, whether to save fuel is the key to earning heavy trucks. Fortunately, after nearly a year of research successfully launched the Shaanxi Provincial fuel economy heavy truck, compared to other similar heavy truck fuel saving 10% to 15%, according to 100 km 3 liters oil meter 15 yuan, 200,000 kilometers a year can be saved 30,000 yuan, which is undoubtedly a great attraction for users, the annual sales volume of 33,000 heavy-duty trucks is a good example.

- The advantages of marketing service channels are highlighted. In 2006, among the 28 offices of Shaanxi Auto, sales in six regions ranked first in the local market. Of the nearly 400 dealers, 30% come from competitors' channels. In 2006, Shaanxi Auto's new dealer sales accounted for 30% of the total sales, of which the newly-added dealer Shandong Binzhou Juqiang sold 500 vehicles. In 2006, more than 400 service stations of Shanxi Auto and 1300 service stations of Weichai Power Station stood together to form more than 1,700 of the world's largest service networks. The “one-stop” service realized important assembly and vehicle services, achieving rapid Convenience, saving user time and creating more value. In 2006, Shaanxi Automobile's service brand has obvious advantages. It has won the medal of consumer quality service satisfaction for six consecutive times, and its satisfaction index ranks the leading position in China.
It is that the Shaanxi Airlines fuel-saving heavy truck that has been successfully launched in the past year is 10% to 15% less than other similar heavy-duty trucks. According to the 100-kilometre 3-litre oil meter of 15 yuan, 200,000 kilometers a year can save 30,000 yuan. Yuan, which is undoubtedly extremely attractive to users, the annual sales volume of 33,000 heavy-duty trucks is a good example.

- The advantages of marketing service channels are highlighted. In 2006, among the 28 offices of Shaanxi Auto, sales in six regions ranked first in the local market. Of the nearly 400 dealers, 30% come from competitors' channels. In 2006, Shaanxi Auto's new dealer sales accounted for 30% of the total sales, of which the newly-added dealer Shandong Binzhou Juqiang sold 500 vehicles. In 2006, more than 400 service stations of Shanxi Auto and 1300 service stations of Weichai Power Station stood together to form more than 1,700 of the world's largest service networks. The “one-stop” service realized important assembly and vehicle services, achieving rapid Convenience, saving user time and creating more value. In 2006, Shaanxi Automobile's service brand has obvious advantages. It has won the medal of consumer quality service satisfaction for six consecutive times, and its satisfaction index ranks the leading position in China.

Houde wins the world in 2007

Zhang Yupu has a deep understanding of the German culture: "Germany" can integrate all kinds of advantageous resources, can withstand risks, can still be full of passion in front of the storm, can not be arrogant in front of honor, can make the company superior quality, endless . "De" is quality, not only product quality, but also the quality of people, the quality of the company. The key to doing a good job of doing business, doing a good job, and doing a good job is to be good.

"Virtue" is a kind of honesty, which is the foundation of the development of Shaanxi Auto. It is precisely because Shaanxi Automobile has an excellent "German" culture that has formed a good development environment in 2007: first-class enterprise management; a good investment environment; high reliability, fuel-efficient products; and the world's largest service network system. All these have laid a solid foundation for the company to take off.

——A strong financing platform in 2007, 8 billion funds help the company to develop. During the 2007 annual business meeting of Shaanxi Heavy-duty Trucks, Shaanxi Automobile Co., Ltd., Commercial Bank and China Merchants Bank conducted a credit signing ceremony. It is understood that Shaanxi Auto can provide nearly 6 billion yuan worth of holding positions through various banks. This is rare in the industry. This shows that Shaanxi Automobile has gained trust from the banks through financing in terms of integrity, and thus injected into the development of Shaanxi Auto. More funds. In fact, Shaanxi Automobile has a good environment for financing. In November 2006, Shaanxi Yanchang Group acquired RMB 1 billion in Shaanxi Automobile as a backup fund for the development of Shaanxi Auto, and Weichai Power also increased the capital of Shaanxi Automobile by RMB 1 billion. There will be nearly 8 billion yuan for the development of enterprises.

——In 2007, the leading service platform “big S service” project upgraded the “intimate” service brand. As a member of a strong supply chain, leaders such as Weichai Power, Fast, Hande, and Cummins expressed their full support for Shaanxi Steam to become stronger and stronger, provide optimal products and optimal services for Shaanxi Auto, and ensure that the interests of Shaanxi Auto Heavy Duty Truck users are not Damaged.

In 2007, Shaanxi Auto launched a new series of high-reliability, fuel-saving heavy truck series and “big S service” platform, which will become the leading sword for the heavy truck market in 2007. The 07 high-reliability, fuel-saving heavy trucks were designed after being optimized again to match and introduce more international technologies such as MAN. The fuel-saving capacity is again boosted by 5%, which will once again lead the direction of the fuel economy market. Shaanxi Auto's “big S service” is to form 3,100 global service network systems together with 1,500 Weichai Power, 1100 Faster, and Shaanxi Auto's 500 service stations to fully realize the entire vehicle and parts. The assembly, top-loading "full-process", "one-stop" service, guaranteed spare parts reserve service, and establishment of supply chain joint call center and many other initiatives, promises to provide users with multi-faceted and satisfactory services anytime, anywhere.

It is worth mentioning that Shaanxi Automobile has also made breakthroughs in top-dressing services. In 2007, it will fully realize the “one-stop” fast and convenient service for all vehicles, assemblies, and tops.

The Achievement of Quality will Create a New Era of Heavy Truck Brand in China

Zhang Yupu stated in the brand declaration of Shaanxi Automobile on July 20, 2006 that the brand is not strong and Chinese trucks have no hope. As one of the earliest heavy truck companies in China, the recognition of the market did not alleviate the pressure on Shaanxi Auto, but instead made the pressure even heavier. The number of China's heavy trucks alone cannot support a better tomorrow. Only the enhancement of quality and the strength of the brand can bring lasting glory.

It is in accordance with this concept that Shaanxi Auto quickly expanded its market share in the relatively stable truck market in 2006.

Looking ahead to 2007, Zhang Yupu stated that as the second year of the “Eleventh Five-Year Plan”, Shaanxi Auto will continue to build a “Double Excellence” brand with “best quality and best service” in 2007, and will use “first-class products and management”. "First-class, large-scale enterprise groups" as guidelines, to realize the production and sales of 50,000 heavy trucks, and the sales revenue exceeded 10 billion yuan; by 2010, Shaanxi Automobile will be built to become an annual output of 100,000 heavy trucks, with a sales income of 30 billion yuan. 2 billion yuan in extra large auto enterprise groups.
View related topics: China National Heavy Duty Truck Breaks Monthly Sales Record for National Heavy Truck Industry


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