The president of New Ocean Electric Vehicle Co., Ltd. and Taizhou Bao Wenguang finally came together with Taizhou fellow Li Shufu: On January 10, Geely Holding Group (hereinafter referred to as Geely Group) and New Dayang Group (hereinafter referred to as New Ocean) established New Ocean Electric Vehicle Technology. Limited. The company is composed of Geely Group, New Ocean and Jinshajiang Venture Capital, and will jointly build the Zhidou brand electric vehicle. On January 11, the first product, Zhidou D1, was officially launched at the Geely Group Lanzhou Base.
The new ocean comes from Shandong, a province with low-speed electric vehicles. In 2012, the new Ocean Zhidou electric vehicle was listed in Linyi, Shandong. Although the car reached the "double 80" standard required by the government at the time (the cruising range was more than 80 kilometers and the top speed reached 80 kilometers), it was difficult to get out of Shandong because of the lack of production qualification.
In 2014, Xinyangang and Zhongtai Automobile jointly invested in the production of Zhidou electric vehicles with Zhongtai production qualification. This cooperation was referred to by Chen Quanshi, director of the Automotive Research Institute of Tsinghua University, as “borrowing to the seaâ€.
This time, the new ocean teamed up with Geely Group to produce and share the Geely vehicle manufacturing technology and share the advantages of Geely's scale at the Geely base.
From "borrowing a ship to the sea" to "co-building" /
In 2012, Zhidou was officially listed. In order to give it an "identity", the new ocean has taken a lot of trouble.
According to relevant state regulations, enterprises engaged in the production of new energy vehicles such as electric vehicles must apply for a new energy vehicle production license.
As a result, New Ocean signed a cooperation agreement with Zotye in early 2014, and Zhidou used Zhongtai production qualification to enter the catalogue, and “Zhongtai Zhidou†was born. It is rumored that the new ocean will pay the price of the expensive price of Zhongtai for every sale of a bean.
Through the “borrowing of the seaâ€, the main sales area of ​​the bean is expanded from Shandong to the whole country. According to the introduction of the new ocean president Bao Wenguang to the "Daily Economic News" reporter, in 2014, the new ocean sold the Zhidou electric vehicle in 66 cities among the 88 new energy vehicle demonstration cities nationwide.
According to reports, as a new energy vehicle that matches the ternary battery, the price of the bean subsidy is about 40,000 yuan. In 2014, the sales of Zhidou reached 7,400 units. Wenhong Guang, vice president of the New Ocean, told reporters that the competitors of Zhidou are not low-speed electric vehicles in Shandong, but electric vehicles in the private market.
After the “co-building†with Geely, the new ocean is targeting a higher market size. According to Bao Wenguang's expectation, the sales of Zhidou in 2015 should be “doubling several times†based on last year. The relevant person in charge of the New Ocean told the reporter that it is estimated that the private market for electric vehicles will be around 50,000 vehicles in 2015, including about 30,000 miniature electric vehicles. The new ocean is aiming at this market goal.
For the new Beans produced in cooperation with Geely, Wen Hongguang said, “The technology of the Beans produced at the Geely Group’s Lanzhou base has been upgraded to meet the latest “Double 100†standard (the cruising range is over 100 km and the maximum speed is reached). 100 km)."
"Daily Economic News" reporter learned that after the joint venture with Geely, the cooperation between New Ocean and Zotye will continue until the contract expires. In the short term, Zhongtai Zhidou and Geely Zhidou will be in parallel.
The electric vehicle industry enters the differentiation period /
The data shows that in 2014, Shandong's low-speed electric vehicle sales reached nearly 200,000 units. This huge “grey zone†still has no standard constraints and management.
"Next, Shandong's electric vehicle enterprises will enter a period of differentiation." Chen Quanshi told the "Daily Economic News" reporter that 5% of electric vehicle companies have reached the national standards and should be included in electric vehicle management, and most of the low-speed electric Car companies are still in the "workshop-style" production, and management standards should be promulgated separately.
"There will be no more than 10 (new energy) brands in China's auto industry in the future." Geely's founder, chairman and president of Kangdi Electric Vehicle Condi, another partner in the field of electric vehicles, accepted the "Daily Economy". "The News" reporter said in an interview, "This trend will be faster than everyone thinks."
"Automobiles must be the product of social cooperation. The future development trend is completely open and highly cooperative." Li Shufu, chairman of Geely Holding Group, said in an interview with "Daily Economic News" that large-scale production will be achieved through cooperation. Reducing costs in all aspects and bringing scale advantages will be more evident in the field of new energy vehicles.
It is understood that the joint venture between Geely and Condit is concentrated in the field of public transportation, and the city's “micro-bus†is promoted through time-sharing. The joint venture between Geely and New Ocean is concentrated in the private car purchase.
Chen Quanshi said that in the private sector, electric vehicles are concentrated at "two ends", high-end electric vehicles are not only "rich toys", such as Tesla and other models; low-end electric vehicles are the means of transportation for most consumers, market space Bigger.
The data shows that the vast majority of urban population travels 30 to 50 kilometers per day. This part of the population is the target consumer of low-end electric vehicles.
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