Hubei Saning Chemical: Build Hubei's largest coal chemical company

Hubei Saning Chemical Industry Co., Ltd. is located in the Three Gorges Pearl Yichang, south of the Yangtze River, north of the 318 National Highway and the Shanghai-Ningbo Expressway, west Jiaoliu Railway and the Three Gorges Airport, convenient land, sea and air transportation, unique geographical advantages, the company relies on the Jinmei Group The company's high-quality coal and abundant strength advantages and the advantages of phosphorus resources in Yichang, adhere to the coal chemical industry and phosphorus chemical industry at the same time, accelerate the development of coal chemical industry, from the 3,000 tons of small synthetic ammonia plant into a coal chemical industry, phosphorus chemical industry and fine chemical industry Large chemical companies.
The brand of Saning was carefully cast In 1986, the first compound fertilizer in Yichang City, Hubei Province was born in the former Zhijiang County Fertilizer Plant of Saning Chemical. Since bidding for a production license required a trademark, the Saning people thought that a large number of trademarks of “bumpy production” and “agricultural music” were sent to the National Trademark Office. However, they were all dismissed because others registered first. To see San Ning people sincerely, Comrade of the National Trademark Bureau said: Send you a trademark. Thus, in Sanning, the three diamonds surrounded by this red circle were printed on the packaging of Yichang Compound Fertilizer.
This trademark does not make sense, but the simple and honest people of Saning endow it with a simple meaning: the country's peace, corporate peace, and staff peace. For this “Sanning”, the Saning people devoted their own efforts. They love Sanin like their own eyes; they care for San Ning like their children. Saning grows day by day and the brand of Sanning is loud every day. Quality assurance, quality service, and pieces are implemented; agrochemical services, soil testing and fertilization, everything is impressive. Saning’s fertilizer is therefore famous both in the north and the south. In February 1990, the second national agrochemical service site meeting was held in Yichang. The Saning Company welcomed the national agricultural and soil fertilizer experts as an industrial site.
In 1993, with the trend of reform of state-owned enterprises, Zhijiang Chemical Fertilizer Plant was also used as a pilot to reform shareholding system. When soliciting corporate names for the society, consider the fame of Saning Compound Fertilizer, and 31% of the submissions propose the use of “Sanning”. Design experts also suggest that the organic combination of company name and product name will be more conducive to corporate image promotion and brand promotion. Thus, Hubei Saning Chemical Co., Ltd. came into being.
Joint ventures and cooperation Accelerate development While Hubei Saning Chemical Industry Co., Ltd. is still in a good situation, Li Wanqing, chairman and general manager of the company, is planning to build a high-quality raw material coal and fuel coal base. Faith will move mountains to open. On January 29, 2007, Shanxi Coal Group officially accepted Saning Chemical as its only new member in Hubei Province so far, which fundamentally solved the problem of coal supply needed for the production and operation scale of Saning Company.
In recent years, Saning has adhered to the scientific development concept, fully utilized the coal resources of Shanxi Coal Group, phosphorus resources of Yichang, the company's basic raw materials, and 40-year chemical management advantages, taking the road of combining nitrogen and phosphorus, and successively invested more than 2 billion yuan to complete 20 With the transformation of 10,000 tons of ammonia alcohol and “4030”, the company’s comprehensive strength has rapidly increased. Today, Sanning has a registered capital of 120 million yuan, 2.5 billion yuan in fixed assets, 3,100 employees, and 800 professional and technical personnel. With an annual production capacity of 1 million tons of total ammonia, 2.4 million tons of nitrogen fertilizer, phosphate fertilizer and compound fertilizer, it is a large-scale chemical enterprise integrating coal chemical industry, phosphorus chemical industry and fine chemical industry. It owns four special docks and two dangerous goods docks, and has a special fleet for transporting hazardous chemicals and a large hazardous chemicals storage and transportation center.
Sanning has developed into one of the top 500 chemical companies in China, the top 100 chemical fertilizer companies in China and the top 100 Chinese fertilizer brands. It has won the National Advanced Unit for Chemical Fertilizer Production, the National Best Private Enterprise, the May 1st Labor Award, the A-class Taxpayer, and the National Shou Contract, re-credit "business, double-civilized enterprises in Hubei Province. "Sanning" trademark has also become a well-known trademark in China.
In 2009, Sanning Company achieved sales revenue of 2.267 billion yuan, profit-making tax of 268 million yuan, and taxation of over 50 million yuan. As of September 2010, the company's indicators have reached a new level, achieving sales of 2.3 billion yuan, an increase of 45% compared with the same period last year. In October this year, the company's investment of 500 million 680,000 tons of phosphorus compound fertilizer project has been successfully put into operation, the company's fertilizer production scale reached 2.4 million tons in 2010 is expected to achieve sales of 2.8 billion yuan, profits and taxes will reach 240 million yuan.
Internal strength management Outer image Hubei Saning Chemical Co., Ltd. focused on solving the problem of executive power through internal supervision and performance appraisal. The “Four Ones” campaign, “One step ahead of technology level, one level of high product quality, low product cost, and high quality of service”, has been intensified. The basic management has been strengthened, and a combination of “standard trees, gaps, and rectification” has been carried out. In the "level-level" campaign, the company organized three groups of personnel successively, went to the group's fraternal units to study and obtain the Bible, selected and hired 198 politicians, and initially established a network of ideological work and corporate culture construction.
In the external image, while focusing on corporate image and product promotion “soft image”, the company focused on the construction of “hard images” such as the beautification of factory areas and living areas. Strict safety production management, focus on strengthening the on-site management and basic management, pay attention to the investigation of hidden dangers and the improvement and implementation of emergency plans. The investment in environmental protection funds has been increased. While meeting the discharge standards, efforts have been made to improve the production environment and initially achieve a clean and civilized production. Starting from the company's leadership, educating the majority of employees to focus on image behavior, so that the company's overall image has a certain degree of improvement.
Hubei Saning Chemical relying on advanced technology to improve product quality, improve the market competitiveness with the concept of good faith, high-quality products, lay a solid foundation for enterprise management and strengthen brand building, establish a long-term mechanism for the accumulation and development of intangible assets of enterprises, and build core competitiveness of enterprises. In the second half of 2009, the company participated in the third batch of learning and practice activities, centering on the theme of “strengthening the engineering foundation of Shuangbai (ie, billions of revenues, a hundred-year enterprise), focusing on promoting scientific development” and persisting in the “four combinations” ( The combination of learning and practice activities with project construction, environmental remediation, corporate culture construction, and fulfillment of social responsibilities has effectively promoted the steady growth of production and operations and the full implementation of all tasks. Its experience has been promoted in Yichang City and Zhijiang City. In 2006 and 2007, Li Wanqing, the head of the company, was retired as “Yichang Economic Man of the Year”; in 2008, Li Wanqing was honored as a model worker of the national petroleum and chemical industry and Saning Chemical was awarded the Labor Award of Hubei Province; in 2009, Li Wanqing and San Ning The company also won the “2009 China Trademark Strategy Innovation Leader” and “2009 China Trademark Connotation Innovation Award”.
Hubei Saning Chemical Co., Ltd. has unswervingly established the goal of “10 billion Saning, 100 Strong Three Nings, and 100 Years Three Nings”, and strives to build the largest coal chemical company in Hubei. In the next five years, the company will adhere to the vision of “Building China's Competitive Coal Chemical Industry and Phosphorus Chemical Industrial Base and Doing Hubei Coal Chemical Industry Leader Enterprise”, and persisting in “One Body, Two Wings, Coordinated Development, Optimized Fertilizer, and Strengthened Chemical Industry”. The overall strategy will strive to realize the company’s sales revenue of over 10 billion yuan and profits of 1 billion yuan at the end of the “12th Five-year Plan” period.

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