On the list of the top 30 machinery industry and the top 30 auto industry in 2015 released by China Machinery Industry Federation and China Association of Automobile Manufacturers, BAIC Group ranks among the “Top 30 Chinese Automobile Industry Companies†with its 2015 revenue of 345.2 billion yuan. fourth place. As the contemporary writer Liu Qing said, “The road to life is very long, but there are often only a few steps in the important situation.†Xu Heyi, secretary of the Party Committee and Chairman of BAIC Group, proposed at the 8th China Automotive Blue Book Forum that the current Chinese economy and the automotive industry are entering. With the new normal of speed shifting, quality improvement and efficiency improvement, BAIC will launch a comprehensive and profound strategic transformation, and is committed to becoming the first camp of the Chinese auto industry.
■“Beiqi Speed†of “Twelfth Five-Year Planâ€
Xu Heyi once said that for the auto industry, the "Eleventh Five-Year Plan" is a qualifying match, the "Twelfth Five-Year Plan" is a trial match, and the "13th Five-Year Plan" is a knockout match. In the “Twelfth Five-Year†“Selection Competitionâ€, BAIC’s industrial scale, product technology and sales revenue grew much faster than in the past, and was praised by the industry as “Beijing Auto Speedâ€. In 2013, BAIC successfully entered the ranking of the world's top 500 (published by Fortune magazine) and has since increased year by year. In 2015, BAIC Group ranked 207th in the world's top 500 rankings, up 41 places from the previous year. It is the car company with the highest ranking increase in the year.
The fourth place in the list of “Top 30 Chinese Automobile Industry Enterprises†highlights the rapid development of BAIC, while ensuring the continuous growth of business revenue and total profit. According to reports, BAIC's total vehicle sales in 2015 was 2.489 million units, operating income reached 345.2 billion yuan, and profits were 19.5 billion yuan, a record high. BAIC Group used the excellent results of 2015 to complete the "Twelfth Five-Year Plan".
Under the good development situation that has already been achieved, how will Beiqi go next to meet the most crucial "13th Five-Year" period for the development of the automotive industry?
■Do a good job of “addition and subtraction†and highlight the difference “The automotive industry needs to do a good job of 'addition and subtraction', that is, traditional cars do 'subtraction', and do a good job in product differentiation; and new energy and intelligent cars must To do 'addition', we must increase the intensity of development." Xu Heyi said.
During the “Twelfth Five-Year Plan†period, Beiqi’s own brand passenger vehicles developed rapidly, and it took only five years to achieve a breakthrough in annual sales from 0 to 650,000 vehicles. Beiqi said that in the field of self-owned brand passenger vehicles, the future will be differentiated as a competitive strategy. First, the BJ series “off-road family†will be built into “killer†to achieve product differentiation; secondly, enhance product quality and create “Quality Project†to achieve quality differentiation; in the end, BAIC will focus on implementing the “Double-Brand†strategy, with “Beijing Auto†and “Changhe Auto†two-wheel drive to achieve brand differentiation.
In 2015, Beiqi Pure Electric Passenger Vehicles sold more than 20,000 vehicles, ranking first in China and fourth in the world. According to reports, BAIC Group will continue to do a good job in the "addition" of new energy vehicles, lay out charging piles and service system construction and other fields, and at the same time carry out time-sharing business and build intelligent service system, and strive to provide users with perfect green Travel solution.
While fully developing its own brand, BAIC Group also achieved great results in deepening joint venture and cooperation. In 2015, Beijing Benz's production and sales doubled through 250,000 units, and its annual operating income increased significantly, up 50.8% year-on-year; Beijing Hyundai sold 1.06 million units in 2015, and it has firmly established itself in the “Millions†camp. BAIC Group stated that it will continue to expand the depth and breadth of cooperation with Mercedes-Benz and Hyundai and continue to enhance the overall strength of BAIC Group.
■The comprehensive extension of the industrial layout “Automotive business†and “General Aviation†have become one of the important signs of the transformation and upgrading of BAIC Group. “Beiqi has entered the field of general aviation, although it is not surprising in the international arena, but it is the first in the domestic automobile industry.†Xu Heyi stressed.
For emerging businesses such as auto finance, car networking and automotive intelligent services, BAIC Group is also constantly exploring the development path of industrialization and information integration, manufacturing and service industries. The business scope of Beijing Hainachuan Auto Parts Co., Ltd. has covered the four major businesses of modularization, light weight, electricization and intelligentization of vehicle parts; Beiqi Penglong Auto Service Trade Platform has initially realized the production of complete vehicles of BAIC Group, zero The connection and linkage of component manufacturing and service trade business; BAIC Finance and the production and investment company actively expand in the field of automobile finance, and help the growth of the real economy of BAIC Group.
The goal of the “13th Five-Year Plan†of BAIC Group is “to achieve an annual production and sales of 4.5 million vehicles by 2020; the operating income will reach 600 billion yuan; it will rank among the first camps of the Chinese automobile industryâ€. Xu Heyi pointed out that the “Thirteenth Five-Year Plan†may be the last opportunity for Chinese brand cars to achieve catch-up. BAIC will take the “Internet +†and “Made in China 2025†strategies to transform into manufacturing service and innovative enterprises. Upgrade, and ultimately achieve "based on Beijing, facing the country, to the world."
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