In 2009, Shanghai Automotive sales exceeded 2.65 million vehicles and became the first auto group in China to have an annual sales volume of more than 2 million vehicles. The joint ventures of SAIC-GM-Wuling, Shanghai Volkswagen, and Shanghai GM performed well. Roewe and MG, which are independent brands, also achieved profit for the first time. However, the commercial vehicle business, which is much lower than the average growth rate of the industry, is still unsatisfactory. .
In the eleventh five-year plan started by Shanghai Automotive in 2006, it plans to produce 600,000 self-owned brand cars, including 200,000 passenger cars and 400,000 commercial vehicles.
180,000 vehicles: double their own brands in 2010
From January to November of 2009, the sales volume of two brands of Roewe and MG had successfully exceeded 80,000 units, an increase of more than 160% year-on-year, far exceeding the average growth level of the vehicle manufacturing industry this year. Some of the profits have already started.
The reporter learned that since Roewe 550 sales exceeded 5,000 units in March 2009 and its sales exceeded 6,000 units in May, the current monthly sales volume has stabilized at more than 6,000 units, becoming the first self-owned brand to be positioned in the high-end mainstream of market segments. product. The Roewe 550 price range is exactly the same as that of the joint venture product. In the 1.8T market segment that represents the highest level of the A+ class market, the Roewe 550 has been ranked in the top position for six consecutive months.
Next year, Shanghai Automotive has formulated a detailed product launch plan. MG 6, Roewe A-Class, Roewe SUV three new models will be officially listed. SAIC Motor has already established that SAIC's own brand in 2010 will strive to double its annual sales volume to reach 180,000 units in 2009.
On December 28th, Chen Hong, president of SAIC Motor, said that Roewe 750 hybrid hybrid cars with 20% fuel economy will be put into the market in the middle of next year; Roewe 550 plug-in hybrid cars with more than 50% fuel consumption will be sold in 2012. Batch listing; the same year, SAIC's own brand of pure electric vehicles must also be pushed to the market to truly achieve zero emissions. At present, the Roewe 750 hybrid-hybrid sedan project has completed the trial production of 15 engineering prototypes; the Roewe 550 plug-in hybrid sedan project has determined the powertrain technology program, and is expected to complete the first prototype prototype trial in May next year; pure electric vehicles The project has completed the trial production of the first functional simulation prototype.
Compared with its own-brand passenger vehicle business, Shanghai Automotive’s commercial vehicle project does not appear to have established itself in the market.
-14.98%: New Red Rock Firewire is changing hands
On December 1, Xinhongyan’s board of directors announced a new personnel appointment, and Xiong Weiming replaced Yang Shuyi as general manager of the company.
“The reason why Shanghai Auto decided to change its senior management is that the main reason is that Hongyan’s performance will increase,†informed sources. On June 15, 2007, SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. was formally established. Yang Shuyi, the head of Shanghai Automotive Industry Co., Ltd., head of the Shanghai Internal Combustion Engine Research Institute, became the first general manager of the joint venture company.
Shanghai Automotive expects to build an aircraft carrier for heavy-duty trucks in the west, but Chongqing Hongyan’s sales have been tepid. According to data provided by Gasgoo.com, Xinhongyan accumulated 18,589 units in the first 11 months of 2009, a decrease of 14.98% compared with 21,864 units in the same period last year. This is obviously contrary to the original intention of Shanghai Automotive. Heavy trucks with high hopes also failed to make historic breakthroughs. Xinhongyan sold 170 heavy-duty trucks in the first 11 months of 2009, which was an increase of 8.97% compared with 156 vehicles in the same period of last year. However, due to heavy truck sales this year, The situation is generally good, and the 8.97% year-on-year growth rate is not high in the heavy-duty truck area, far below the average level. The average annual growth rate of the top 25 companies listed by the China Association of Automobile Manufacturers in the first 11 months of this year was 41.90%. Compared with this, Xinhongyan obviously lags behind.
Xiong Weiming entered the second time as the second general manager of SAIC Iveco Hongyan, informed sources, the reason why choose Xiong Weiming, the key to value its Shanghai Automotive experience and Shanghai Diesel Engine Co., Ltd. achieved during the performance. In May 2008, Xiong Weiming became the general manager of Shanghai Shichai Co., Ltd., and led the company to turn a profit after two years.
50,000 vehicles:
Autonomous Commercial Vehicle Active Wuxi Base
On December 28th, Mr. Xiao Guopu, vice president of Shanghai Automotive and chairman of Shanghai Shangchai Co., Ltd., represented high-level commercial vehicles from Shanghai to Wuxi. Although not yet officially approved, the LDV commercial vehicle project has tightly placed Xiao Guopu in Wuxi.
The Wuxi base is the last piece of assets that has not yet been used after SAIC acquired Nanjing Auto. Shanghai Huizhong, a self-owned commercial vehicle company owned by SAIC Motor, has production bases in Shanghai and Yizheng. However, due to restrictions on the expansion of Shanghai base and Yizheng's environmental protection factors, Shanghai Huizhong has plans to draw on Ssangyong’s technology. Some products of "Istanas" were relocated from the original instrument to Wuxi. However, with Ssangyong entering the rejuvenation process, coupled with the global economic recession in the second half of 2008, Shanghai Automotive slowed down the related investment progress, and the Wuxi base has been idle so far.
Now this project is expected to officially start next year. Shanghai Huizhong also acquired part of the products and intellectual property of LDV, a British manufacturer of light commercial vehicles. LDV's annual production capacity is 13,000, and the main products are the Maxus series vans and minibuses. Due to continued losses in recent years, it was once acquired by a Russian automobile company. However, because of the financial crisis, LDV did not return to life. Russian auto companies hope to transfer their shares again. Previously, Chen Hong revealed in an interview that Shanghai Automotive will join hands with local British companies to acquire LDV. “Mainly bought its intellectual property rights and corresponding tooling molds. The UK factory still retains part of its production. Our parts will also be exported to the UK and assembled locally, which will solve the problem of the wide body bus of our light bus. ."
The reporter learned that the Wuxi base will first mainly produce lighter passenger cars that are slightly smaller than Nanhua Iveco and compete directly with Iveco’s current main competitor Jiangling Transit. In the future, Wuxi Base is expected to have a planned capacity of 50,000 vehicles in the first phase.
100,000 vehicles: Nan Weike implements "beyond the plan"
In the current commercial vehicle layout of Shanghai Automotive, Nanjing Iveco (Nanweike) is still the main business.
On December 26th, Fu Liguo, general manager of Nanjing Iveco Sales Co., revealed at the annual meeting of dealers in China that so far, Nanjing Iveco has completed sales of 67,000 vehicles, of which Iveco achieved sales of 25,000 vehicles. This is the 13 years since the establishment of the joint venture company. The first time exceeded 25,000 vehicles, an increase of more than 20% year-on-year. At the same time, South Vicco’s profits have also made historic breakthroughs, exceeding 200 million yuan.
Even so, the corporate headquarters are still not very satisfied with the performance of the Iveco brand last year. According to data, in the first 11 months of this year, the total sales volume of Iveco brand was 22,900 units, an increase of 2.06% year-on-year. The largest competitor of the car, Jiangling Quanshun, sold 29,700 vehicles, an increase of 22.04%. "In absolute terms, this year's total transit exceeded Iveco's 8,000 vehicles, compared with only 6,000 vehicles last year. This means that, in relative terms, Iveco's sales volume does not increase or decrease in a horizontal direction," said Nan Weike internal personnel.
“The problem with South Veeco's sales this year is insufficient capacity.†Insiders at Shanghai Automotive also expressed their understanding of the status of South Veeco. He also revealed that next year, South Veeco will expand production capacity by increasing investment and expanding production lines. For next year, Fu Liguo proposed a goal of breaking 100,000. Zhou Weili, general manager of Nan Weike, also said in an interview with reporters, “Iveco will soon surpass Transit.†The reporter learned that, in a recent surpassing plan announced by South Veeco, sales will reach 300,000 by 2020.
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